For
those who don't know Zoosk is an online dating website, and I have been smitten
by their new campaign "Heart Friend." This is a campaign
comprised of six ads, it uses down to Earth comedy, a best friend feel, and
practically relays Zoosk's message. Your heart wants what it wants, and
in this case literally tells you. Zoosk uses the Heart Friend to voice
the inner desires of "Liz," a single gal trying to find her way in the
dating world. In each add Heart Friend and Liz are discussing their
ideal man. It displays the functionality of the site through comedic
banter; which is a nice change of pace from a spokesman, or couple just talking
about another dating site. Continually, this campaign masterfully targets
the younger dating scene. Bravo Zoosk, Bravo.
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